Friday, July 24, 2009

AD-DICTION 014

Nikon's guerilla-styled launch of the D700 camera in Korea.

At a busy Seoul subway station, Nikon's huge interactive, light-box billboard displayed images of paparazzi. Passersbys automatically triggered flashing camera lights. The accidental superstars then followed the red carpet all the way out of the station and into a mall - directly into the store where they could purchase the new D700.

Sweet.

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