Sunday, October 31, 2010

Welcome Home Flight Passengers to a Nightmare Commute during ADDICTION 443

Monday, October 11, 2010

3D Projection Mapping Special

New from the guys at Glue Isobar, London, for the new Toyota Auris Hybrid.

Instead of the usual 3D projection mapping onto a building, they worked to project a CG car directly onto a real Toyota Auris,
with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so
you could actually walk around and experience the visuals from any angle. They used a mix keyframe, 2D, 3D, algorithmic
and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch.
Campaign site here.


3D projection mapping the entire side of a structure as large and complex as
Manhattan's IAC building is mind-bogglingly difficult. Evan Grant's Seeper Collective
is responsible for the project at the Vimeo Festival + Awards afterparty. Video shot
with a Canon 7D by Dan Ilic.


Holy Moley!!! Change Your Height, Width, Muscles, etc (On Video Only)

MovieReshape identifies bodies using shape recognition. It maps the shapes to three-dimensional bodies,
with different sliders to modify the body shape. Changing a parameter, like the height of the model, the software
warps the image in a realistic way. The video renders those changes. Created by Arjun Jain, Thorsten Thormählen,
Hans-Peter Seidel and Christian Theobalt at the Max Planck Institut Informatik.

Homer vs Banksy, Conan vs Blimp & Evolution vs Progress in ADDICTION 423

The Simpsons 10/10/10 episode was storyboarded and directed by legendary graffiti artist Banksy. According to the
Wooster Collective, this title scene "has to be one of the most closely guarded secrets in TV history." Banksy, whose
real identity remains unknown, is the author of some of the most brilliant satirical and anti-establishment art anywhere.


Friday, October 8, 2010

Exploding Folk, Torture & Horrific Snicker in ADDICTION 421

Probably the most controversial ad of the year so far. The 10:10 campaign is aimed at getting individuals to cut
their carbon emissions by 10 percent a year, starting in 2010. Written by Richard Curtis, who also wrote for
Blackadder and Mr. Bean. Sony, one of the original sponsors, dropped out of the event, labeling it "ill-conceived
and tasteless". 10:10's response? "We 'killed' five people to make 'No Pressure'—a mere blip compared to the
300,000 real people who now die each year from climate change." As more sponsors and partners pulled,
"At 10:10 we're all about trying new and creative ways of getting people to take action on climate change,"
they said in a statement. "Unfortunately in this instance we missed the mark. Oh well, we live and learn."
Starring Gillian Anderson, Peter Crouch and Tottenham Hotspurs.

Tuesday, October 5, 2010

Man, With This, We'll Never Leave Our Sofas

Halo 3D Light Sculptures, Singing Tweetagrams & Giant Models in ADDICTION 418

AKQA developed a robot-arm 3D light sculpture artwork in partnership with Microsoft. Halo fans could
select one point in the monument's 3-D landscape. 118,422 points were used to create the artwork,
with contributors from all over the planet.
Orange UK launches the singing tweetagram! You write the tweetagram message to someone, adding the
hashtag #singingtweetagrams. Orange picks the best ones and the Rockabellas record the message in song
"within a few hours."