“A new, beautifully-designed line of bottled water - this time not from the melting Alps, nor from faraway, clean-water-deprived Fiji, but rather from the contaminated ground near the site of the 1984 Bhopal catastrophe...”
More from osocio.
Monday, January 11, 2010
Social Advertising - The Best of 2009
Osocio, a blog covering non-profit advertising, has its top 10 social ad campaigns from 2009. One great example is the "B'eau Pal" campaign, launched to coincide with the 25th anniversary of the Bhopal disaster. It's toxic bottled water from the affected area which emphasises Dow Chemical’s refusal to take appropriate responsibility for the disaster.
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