Saturday, July 17, 2010

The Best Social Media Campaign Ever is Over

The Cannes Grand Prix winning Old Spice guy - Isaiah Mustafa bids farewell, after filming an incredible
184 (guestimated) personalized videos for his fans. The YouTube stunt is already being called the best social-media
ad campaign ever, featuring real-time response videos which included a marriage proposal video put online just
3 hours after one request! Kudos to Wieden + Kennedy and a hilarious performance by Mustafa.

Silver fish hand catch!

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