i k e n n e t: October 2010

New from the guys at Glue Isobar, London, for the new Toyota Auris Hybrid.

Instead of the usual 3D projection mapping onto a building, they worked to project a CG car directly onto a real Toyota Auris,
with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so
you could actually walk around and experience the visuals from any angle. They used a mix keyframe, 2D, 3D, algorithmic
and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch.
Campaign site here.

3D projection mapping the entire side of a structure as large and complex as
Manhattan's IAC building is mind-bogglingly difficult. Evan Grant's Seeper Collective
is responsible for the project at the Vimeo Festival + Awards afterparty. Video shot
with a Canon 7D by Dan Ilic.

Probably the most controversial ad of the year so far. The 10:10 campaign is aimed at getting individuals to cut
their carbon emissions by 10 percent a year, starting in 2010. Written by Richard Curtis, who also wrote for
Blackadder and Mr. Bean. Sony, one of the original sponsors, dropped out of the event, labeling it "ill-conceived
and tasteless". 10:10's response? "We 'killed' five people to make 'No Pressure'—a mere blip compared to the
300,000 real people who now die each year from climate change." As more sponsors and partners pulled,
"At 10:10 we're all about trying new and creative ways of getting people to take action on climate change,"
they said in a statement. "Unfortunately in this instance we missed the mark. Oh well, we live and learn."
Starring Gillian Anderson, Peter Crouch and Tottenham Hotspurs.